In this project, I led the digital marketing efforts for a CBD brand, focusing on strengthening its online presence and driving customer engagement. I managed and curated content for the company’s social media channels, including strategy, scheduling, and community engagement. I edited promotional videos tailored for social platforms and ad campaigns, aligning with brand messaging and compliance standards.
Additionally, I updated and optimized the company’s eCommerce website using WordPress and WooCommerce—ensuring product listings, visuals, and content were accurate, user-friendly, and conversion-focused. I also handled product photography, producing high-quality images used across the website and social media campaigns to enhance visual consistency and brand appeal.
The webpage is showed below:
